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Jägermeister

Motion system & toolkit, global rollout

ServicesCreative direction, Motion graphics, VFX, Motion Systems, Motion Toolkit

ClientJagermeister Global

AgencyPoweredby.tokyo

Our task was to develop a director’s treatment and craft a motion system for Jägermeister’s Around the Block global campaign.

We were the creative team behind the first four episodes in Tokyo and we set the visual tone for the whole campaign. To match Jägermeister’s vibrant nightlife world, we designed a bold and colorful motion graphics system, which we then turned into a flexible toolkit for directors all around the world.

Poweredby.tokyo

Jägermeister Around the Block — liquid rainbow distortion over a Tokyo street

Ep1: Doooo

Jägermeister Around the Block — glitched thermal colours stretched across a street scene

Ep2: Chise Ninja

Jägermeister Around the Block — rainbow speed-tunnel effect through a Tokyo street

Ep3 : Kzm

Jägermeister Around the Block — Tokyo street melting into green and blue colour waves

Ep4 : Miyachi

Our motion system in action.

Jägermeister Around the Block — thermal-colour portrait in a Tokyo street

Jägermeister Around the Block — thermal-colour effect on a Tokyo street scene

Jägermeister Around the Block — person in a Tokyo alley with a rainbow thermal effect

Jägermeister Around the Block — psychedelic thermal effect on a Tokyo nightlife scene

Jägermeister Around the Block — collage of Tokyo friends and Jägermeister bottles

Jägermeister Around the Block — red-tinted collage of a night out with Jägermeister

Jägermeister Around the Block — DJ digging records at Manhattan Records, Tokyo

Jägermeister Around the Block — woman at Aisotope Lounge, Tokyo, with a green location tag

Jägermeister Around the Block — two friends at a bar counter with Jägermeister

Jägermeister Around the Block — scrapbook collage of a Tokyo artist in a park

Jägermeister Around the Block — close-up of a laughing face in the dark

Jägermeister Around the Block — woman with blue hair framing her face with her hands

Jägermeister Around the Block — man walking on a tree-lined path in a Tokyo park

Jägermeister Around the Block — artist standing in a music studio

We also had to adapt the entire motion system into 9:16 versions for social media.

Jägermeister Around the Block — thermal colour waves, 9:16 version

Jägermeister Around the Block — vertical rainbow glitch over a Tokyo street

Jägermeister Around the Block — swirling thermal colours over a Tokyo night scene

Jägermeister Around the Block — rainbow speed-tunnel effect, 9:16 version

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