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Bold aesthetic concept & dynamic editing

MCDONALD'S

Our task was to develop the concept, craft a director’s treatment, and edit the commercial for Kerwin Frost’s McNugget Buddies.

Working closely with the director, we built a concept allowing us to disclose something we couldn’t actually show just yet… Kerwin Frost’s McNugget Buddies. To go above and beyond, we gave the entire piece a bold, 90s-inspired aesthetic treatment and delivered a dynamic edit designed to grab the viewer’s attention.

  • CLIENT — McDonald’s

    AGENCY — Cossette

    SERVICES — Treatment, Editing


    TEAM — Director Evan Almighty — Set Designer Manuel Charbonneau — DP Mathieu Élie

Kerwin Frost and his McNugget Buddies.

Here’s the commercial exactly as it would have looked in the 90s!