Creative concept & editorial direction
MCDONALD'S
Our task was to develop the concept, craft a director’s treatment, and edit the commercial for Kerwin Frost’s McNugget Buddies.
Working closely with the director, we built a concept allowing us to disclose something we couldn’t actually show just yet… Kerwin Frost’s McNugget Buddies. To go above and beyond, we gave the entire piece a bold, 90s-inspired aesthetic treatment and delivered a dynamic edit designed to grab the viewer’s attention.
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CLIENT — McDonald’s
AGENCY — Cossette
SERVICES — Treatment, Editing
TEAM — Director Evan Almighty — Set Designer Manuel Charbonneau — DP Mathieu Élie
Kerwin Frost and his McNugget Buddies.
Here’s the commercial exactly as it would have looked in the 90s!
