Motion direction for a global campaign
UNIQLO
Our task was to bring 16 graphic t-shirt to life for Uniqlo’s ‘UT’ global campaign.Working closely with the director, we used various forms of dynamic motion design and kinetic typography to give this video an eye-catching style, capturing customers’ attention in stores worldwide.
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CLIENT — Uniqlo Global
AGENCY — Monopo Tokyo
SERVICES — Treatment, Motion graphics, kinetic typography
TEAM — Director, DP, Editor Issam Kéchouri — Sound Designer Romain Guedj — Color Grading Max Golomidov — VFX Said Chaou — Photographer Nina Sachi — Talent ZiNEZ, Yugo Kato, Sora Takahashi, Wez Atlas, Mami, Nanaka, Kaoruko, Riko Ko, Tetsutaro, Klara Blanc
PARIS TEAM — DP Yoann Leveque — Location coordinator Clotilde Champavere — Photographer Coline Gascon — Talent Gabrielle Rul, Jazzella Reveilleau, Roman Acier, Savannah Truong, Souleymane Sylla
Street Fighter, Star Wars, BTS, Hello Kitty, Mickey Mouse — the greatest!
The video was showcased in Uniqlo stores across the globe to promote the UT collection.
