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Uniqlo

Motion direction for a global campaign

ServicesTreatment, Motion graphics, kinetic typography

ClientUniqlo Global

AgencyMonopo Tokyo

Our task was to bring 16 graphic t-shirt to life for Uniqlo’s ‘UT’ global campaign.Working closely with the director, we used various forms of dynamic motion design and kinetic typography to give this video an eye-catching style, capturing customers’ attention in stores worldwide.

Uniqlo UT — Uniqlo logo in Japanese and English on red
    1. Uniqlo UT — Star Wars graphic T-shirt artwork, The Empire Strikes Back
    1. Uniqlo UT campaign - woman singing on stage in illustrated face T-shirt
    2. Uniqlo UT campaign Nintendo Street Fighter collection - young man training on a punching bag
    1. Uniqlo UT campaign - man spinning a basketball in a graphic T-shirt
    2. Uniqlo UT campaign - woman singing in a recording studio

Street Fighter, Star Wars, BTS, Hello Kitty, Mickey Mouse — the greatest!

Uniqlo UT — man in boxing gloves wearing a Uniqlo UT graphic T-shirt
    1. Uniqlo UT campaign - man reading comics beside a giant letter L
    2. Uniqlo UT campaign - man on a beach holding a surfboard
    1. Uniqlo UT campaign - woman with illustrated back print looking in a mirror
    2. Uniqlo UT — Star Wars graphic T-shirt artwork, The Empire Strikes Back
    1. Uniqlo UT campaign - woman holding a giant red letter U

The video was showcased in Uniqlo stores across the globe to promote the UT collection.

Uniqlo UT — the UT campaign video on screens in a Tokyo subway station
Uniqlo UT — Mickey Mouse UT campaign on a digital pillar in a Tokyo station
Uniqlo UT — commuters walking past UT campaign screens in Tokyo
    1. Uniqlo UT — Star Wars graphic T-shirt artwork, The Empire Strikes Back
    1. Uniqlo UT Star Wars collection - man reading in an Empire Strikes Back T-shirt
    2. Uniqlo UT Peanuts collection - man with a vintage camera
    1. Uniqlo UT campaign - woman drawing on a large canvas
    2. Uniqlo UT Hello Kitty collection - woman holding a binder clip

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