Creative direction & mixed media
La Ronde 2.0
La Ronde is the largest amusement park in Quebec and the second largest in Canada.
CLIENT — La Ronde
AGENCY — Vibrant
INDUSTRY — Entertainment
SERVICE — Creative direction, Art Direction, Graphic Design, AI Prompt Engineering, Motion Design, Editing, Post production
TEAM — Director & Producer Evan Almighty — Dp Hugo Dubé Bouchard — B Cam operator François Haché — Sound design & Sound mixing Underground
The Challenge
After several years working together, La Ronde asked us to rebuild their visual identity from the ground up. We went beyond our previous scope and took on the full production — shooting new footage on-site to build a 2.0 brand film and a complete ecosystem of assets around it.
This project marks a creative evolution, designed to elevate the park’s presence and drive engagement for the new season.
Our Strategic & Creative Approach
01 — Modular Template Strategy
A master-template system governs the whole content ecosystem. Flagship assets adapt into any number of versions, so the message holds together across every touchpoint.
02 — Bespoke Artistic Direction
An original aesthetic, built around one idea: replicating what the park actually feels like. Filming on-site came with real constraints, so GoPro and Insta360 were paired with traditional cameras — the precision of action capture with the wide-angle immersion of POV. The footage came out hyper-dynamic.
03 — AI-Assisted Visual Effects
AI runs through the VFX pipeline to move faster on complex sequences, and to hold a premium finish with more precision and more creative control.
Two flagship commercials and a suite of assets, built to modernize La Ronde's messaging and set a new standard for the brand.
The Final Deliverables
Two flagship commercials and a full suite of campaign assets, built on the master-template system — everything La Ronde needs to run the season across every format and channel.
