Mixed Media & AI-powered assets
The AI Experience Room
Cinco is a marketing agency that has been creating measurable campaigns for leading global brands through physical and digital activations for the past 20 years.
Today, the company is pushing industry boundaries by integrating conversational AI and immersive environments by way of its innovative AI Experience Room platform.
CLIENT — Cinco
INDUSTRY — Experiential marketing & Digital innovation
SERVICE — Creative Strategy, Art Direction, Graphic Design, AI Prompt Engineering, Motion Design, Full-Service Video Production
The Challenge
The challenge was to translate Cinco's needs into a powerful launch video and a package of integrated assets, created to increase their sales and enable Cinco to acquire new clients.
Despite a short timeline, the project required a flawless execution, capable of turning an abstract concept into a premium marketing tool.
Our Strategic & Creative Approach
01 — Mixed Media Strategy
To fully capture the innovative nature of the AI Experience Room platform, a mixed-media strategy was the ideal creative vehicle to convey abstract technological concepts through high-end visuals.
02 — Tailored Artistic Direction
To elevate Cinco’s flagship product, the entire production was built with a clear and cohesive artistic vision. The original aesthetic and the visual universe tailored specifically for the product lead to the creation of a premium launch video and a package of related assets.
03 — The AI-generated Assets
Accurately representing the AI Experience Room required cutting-edge techniques. The generation and integration of nearly 70 sleek, cinematic-quality AI photo and video assets—combining custom prompt design and fluid generative motion—were essential to bring the Room to life.
Flawless aesthetics met advanced workflow; AI generation was fully integrated into the production strategy.
04 — Optimized Production
Due to the short deadline, the project combined two parallel production lines: one dedicated to design and motion, the other to AI asset generation, which were merged in post-production.
This dual-track workflow maximized efficiency and enabled the delivery, on schedule, of flawless assets.
The Final Deliverable
The final launch video was designed to anchor Cinco's client pitches and instantly capture market attention.