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Louis Vuitton


Type design & motion

ServicesTypography design

ClientLouis Vuitton

AgencyEUROS

Our task was to craft typography and logo animation for the Louis Vuitton x J-Hope Visionary Journeys campaign.

The request was to create static text, and while we proposed more experimental concepts, Louis Vuitton, true to their classic style, opted for the simplest possible typography—But it didn’t matter to us, because working on a Louis Vuitton project with J-Hope was already a proud moment!

Louis Vuitton x J-Hope, Visionary Journeys — J-Hope of BTS beneath glowing paper lanterns
Louis Vuitton x J-Hope, Visionary Journeys — Louis Vuitton logo over J-Hope among paper lanterns
Louis Vuitton Visionary Journeys — dome sculpture made of Louis Vuitton trunks
Louis Vuitton x J-Hope, Visionary Journeys — J-Hope of BTS looking at a wall of framed art
Louis Vuitton Visionary Journeys — spiral staircase seen from above, motion blur

Here are some of the designs we proposed that were not ultimately retained by the client.

Louis Vuitton x J-Hope — vertical shot of J-Hope with the Louis Vuitton logo
Louis Vuitton campaign - gallery interior with logo typography
Louis Vuitton x J-Hope - portrait with With J-Hope typography
Louis Vuitton campaign - illuminated lamps with logo overlay
Louis Vuitton Visionary Journeys - orange boxes with monogram pattern
Louis Vuitton x J-Hope - close-up portrait with typography overlay

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