Montreal, QC

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Atypique


Campaign direction & mixed media

ServicesCreative Direction, Motion graphics, Motion graphics 3D, VFX, Editing

ClientAtypique

AgencyVibrant

Our task was to create an entire commercial campaign for Atypique mocktails from scratch.

Driven by mixed-media techniques, we worked closely with the director to craft a bright, colorful universe for Atypique — the most cocktail of mocktails. Each flavor ad followed the same creative approach — combining live-action footage with energetic editing.

Atypique — five cans of non-alcoholic cocktails lined up on a blue background
Atypique — Mocktails logo over a pink cocktail glass with ice and orange
Atypique — Mocktails logo over a crystal glass of sparkling green mocktail
Atypique — mojito with mint and lime behind the non-alcoholic cocktail logo
Can of Atypique spiced rum 355ml
Atypique — non-alcoholic cocktail logo over lime and lemon slices
Can of Atypique mojito 355ml
Atypique — Mocktails logo over sparkling mint-green bubbles
Can of Atypique spiced rum 355ml
Atypique — Mocktails logo over a red cocktail with an orange slice
Can of Atypique gin tonic 355ml
Atypique — non-alcoholic cocktail logo over an orange spritz
Can of Atypique spritz 355ml
Atypique — five cans of non-alcoholic cocktails lined up on a blue background
Atypique — non-alcoholic cocktail logo over a pink glass with an orange slice
Atypique — mojito glass with mint leaves and lime, non-alcoholic cocktail logo

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