MIxed Media & AI-powered assets
La Ronde 2.0
La Ronde is the largest amusement park in Quebec and the second largest in Canada.
CLIENT — La Ronde
AGENCY — Vibrant
INDUSTRY — Entertainment
SERVICE — Creative direction, Art Direction, Graphic Design, AI Prompt Engineering, Motion Design, Editing, Post production
The Challenge
After several years of close collaboration, the goal was to redefine La Ronde’s visual identity from the ground up. We moved beyond our previous scope to spearhead a full-scale production, capturing new footage on-site to craft a high-octane 2.0 brand film and a robust ecosystem of integrated assets.
This project marks a creative evolution, designed to elevate the park’s presence and drive engagement for the new season.
Our Strategic & Creative Approach
01 — Modular Template Strategy
A cohesive, master-template system was engineered to govern the entire content ecosystem. This modular framework allows for the effortless adaptation of flagship assets into multiple versions, ensuring consistency and high-impact messaging at every touchpoint.
02 — Bespoke Artistic Direction
To reimagine La Ronde’s visual identity, a completely original aesthetic and custom visual universe were developed, focusing on replicating the authentic physical sensations experienced within the park.
Given the unique technical constraints of filming on-site, utilizing a strategic blend of GoPro and Insta360 and traditional cameras proved to be the ideal approach. By pairing the precise, high-definition action capture of GoPros with the immersive, wide-angle POV energy of the Insta360, the resulting footage feels hyper-dynamic, transforming the final assets into a premium, high-impact masterpiece.
03 — AI-Assisted Visual Effects
To maximize efficiency and visual impact, AI was utilized to accelerate the VFX pipeline. This workflow enabled the rapid optimization of complex sequences, ensuring a high-end, premium finish with greater precision and creative control.
The result is a bold pair of flagship commercials and a suite of high-impact assets, engineered to modernize their messaging and set a new standard for the brand.
The Final Deliverables
A revitalized visual identity featuring a high-octane 2.0 flagship commercials, supported by a versatile suite of campaign assets. This comprehensive production captures the authentic energy of the park, providing La Ronde with a refreshed, cohesive communication toolkit to define their brand presence for the new season.
