Japan Airlines

Motion direction & type design

ServicesCreative Direction, Motion graphics

ClientJapan Airlines

AgencyDmbz

Our task was to bring to life the graphic design for Japan Airlines’ ‘Fly to Hokkaido’ campaign.

The brief called for restraint, so we built the motion around clarity. Clean transitions, legible typography, and a rhythm that lets the destination do the talking — everything designed to guide the viewer rather than compete with the image.

Naturally, the Japanese macaques are under the spotlight for this campaign!

Japan Airlines Fly to Hokkaido — snow monkeys bathing in a hot spring, Hakodate

Japan Airlines Fly to Hokkaido — map of flights from Sapporo Okadama to Rishiri and Memanbetsu

Japan Airlines Fly to Hokkaido — Hokkaido highlighted in red on the map of Japan

Japan Airlines Fly to Hokkaido — map from Sapporo Okadama Airport to Sapporo station

Japan Airlines Fly to Hokkaido — route from Sapporo Okadama to Rishiri, Northern Hokkaido

Japan Airlines Fly to Hokkaido — route from Sapporo Okadama to Kushiro, Eastern Hokkaido

Japan Airlines Fly to Hokkaido — red silhouette of Hokkaido

Japan Airlines Fly to Hokkaido — route from Sapporo Okadama to Hakodate, Southern Hokkaido

Japan Airlines

Naturally, the Japanese macaques are under the spotlight for this campaign!

Here are some of the designs we proposed that were not ultimately retained by the client.

Let's take your brand
somewhere it's never been.

Naturally, the Japanese macaques are under the spotlight for this campaign!

Here are some of the designs we proposed that were not ultimately retained by the client.

Related projects

Let's take your brandsomewhere it's never been.

Let's take your brand
somewhere it's never been.