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Motion graphics & Kinetic typography

JAPAN AIRLINES

Our task was to bring to life the graphic design for Japan Airlines’ ‘Fly to Hokkaido’ campaign.

For a corporate project like this, we aimed for a low-profile approach in terms of motion graphics and kinetic typography. We created something simple and smooth, to convey information clearly to the viewers.

Naturally, the Japanese macaques are under the spotlight for this campaign!

Here are some of the designs we proposed that were not ultimately retained by the client.